Strategic Planning
Working collaboratively we help organizations develop their strategic vision. Where are you today? What is next? How do you get there? How do you execute the plan?
Community Outreach
We work with our clients to develop a community outreach plan that is specific to the company’s needs. The outreach plan can incorporate action at the local, state, national and international levels. It includes a list of local contacts, community events, suggested advertising, supporting brochures and specific community information.
Government Relations
We are successful in working with government at all levels. Past work ranges from arranging meetings, providing in depth analysis of issues, preparing grants, to getting legislation enacted and securing appropriations. We develop customized programs specific to our client’s needs.
Crisis Response Planning and Implementation
We are experienced in all aspects of crisis response, from pre-crisis planning to the on-the-spot implementation. We work to ensure our clients are prepared to respond proactively in the event of a crisis. We serve on the front-lines of crisis communication on behalf of clients who need assistance with media relations.
We are ready to assist with audience and issue analysis, community meeting planning, policy development of risk and crisis communications, as well as social responsibility programs. We also prepare reader-friendly communication materials for culturally diverse audiences.
Risk Communication and Crisis Media Training
Our specialty is customized training on the principles and practice of risk and crisis communications. Our training programs include real-life case studies, hands-on practice, videotaping of participants, and discussions of risk perception, community outrage and outreach strategies. We offer courses in Risk and Crisis Communication, First Contact Communication and Media Training. Each training is customized to fit our client’s specific communication needs.
Lisa Parker, Bachelor of Science, Political Science, American University
Lisa, a lifelong resident of Alaska, directs Parker Horn’s project operations and crisis response programs. She has extensive experience in conducting risk/media/crisis communication training throughout North America, as well as serving as the spokesperson during crisis incidents.
Lisa has worked in every corner of the Alaska. She assisted in making the Red Dog Mine a reality and helped organize a non-persistent product oil spill response organization. She worked in local government as the Planning Director for the Kenai Peninsula Borough and served as government and community relations manager for an international manufacturing company, as well as a Cook Inlet oil and gas company.
Lisa has served in public office both in Anchorage and on the Kenai Peninsula. Lisa currently serves on the University of Alaska Board of Regents and is a current member of Soldotna’s City Council.
Lisa holds a Political Science degree from American University and a Certificate of Corporate Community Outreach from Boston College.
Steve Horn, Master of Business Administration, University of Alaska Anchorage
Steve provides professional expertise in the areas of strategic planning, organizational growth and business management. Steve’s career includes over 25 years working in the non-profit sector as an Executive Director of several businesses and associations. He has extensive experience in nonprofit organization, leadership, administration and management.
Steve recently retired from the University of Alaska Anchorage, Kenai Peninsula College, where he was an Associate Professor of Business and Economics. He is a current member of the Central Peninsula Hospital Board of Directors.
Steve holds a Bachelor of Business Administration, Finance and a Masters of Business Administration from the University of Alaska Anchorage.
Parker Horn Company 